Privacy policy
Last updated: October 13, 2026
Elmė Studios (“Elmė”, “we”, “us”) is a brand of UAB Kamė, company code 303051031, registered at Kokybės gatvė 4, 54469 Biruliškės, Lithuania. UAB Kamė operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Elmė Studios is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Payment information including form of payment, transaction details and payment confirmation. Card details are entered directly with our payment provider; we do not see or store full card numbers.
• Account information including your email address, preferences and settings, if you create an account.
• Transaction information including the items you view, put in your cart or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Providing your name, contact, delivery and payment details is necessary to place an order; without them we cannot process or deliver your order. All other information, such as subscribing to our newsletter, is optional.
Personal Information Sources
We may collect personal information from the following sources:
• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
· Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. Legal basis: performance of a contract with you (Article 6(1)(b) GDPR) and our legitimate interest in improving the Services (Article 6(1)(f) GDPR).
· Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. We send marketing emails only with your consent or, where the law allows, to existing customers about similar products; every email includes an unsubscribe link. Personalised online advertising and marketing cookies are used only with your consent. Legal basis: your consent (Article 6(1)(a) GDPR); for emails to existing customers about similar products, our legitimate interest (Article 6(1)(f) GDPR) together with Article 69 of the Law on Electronic Communications of the Republic of Lithuania.
· Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. Legal basis: our legitimate interest in keeping the Services and our customers secure (Article 6(1)(f) GDPR).
· Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. Legal basis: performance of a contract (Article 6(1)(b) GDPR) and our legitimate interest in responding to your enquiries (Article 6(1)(f) GDPR).
· Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. Legal basis: compliance with our legal obligations (Article 6(1)(c) GDPR), including under the Index of Retention Periods for Internal Administration Documents (Order No. VE-50) and tax legislation; and our legitimate interest in establishing, exercising or defending legal claims (Article 6(1)(f) GDPR).
We do not make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects for you.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With Shopify, vendors and other third parties, who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. We do this only where you have given consent through our cookie settings. You can refuse or withdraw this consent at any time in the cookie settings.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you have, visit the Shopify Consumer Privacy Policy. You can exercise your rights regarding data processed by Shopify through the Shopify Privacy Portal.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Cookies
We use cookies and similar technologies on our store. When you first visit, a cookie banner lets you accept all, decline all, or choose which categories to allow. Only required cookies are used without your consent.
Required. Necessary for the store to work, for example to keep items in your cart and to process checkout. These cannot be switched off.
Personalization. Remember your actions and preferences to personalize your next visit.
Marketing. Used by us and our partners, including Shopify, Meta and Google, to measure our marketing and show you relevant ads on other websites.
Analytics. Help us understand how visitors use the store so we can improve it.
Personalization, marketing and analytics cookies are used only with your consent. You can change or withdraw your consent at any time through the cookie settings link at the bottom of the store. You can also block or delete cookies in your browser settings, although some parts of the store may then not work properly.
Cookies set by our partners are also subject to their own privacy policies:
· Shopify: Shopify Consumer Privacy Policy
· Meta (Facebook, Instagram): Meta Privacy Policy and Meta Cookies Policy
· Google: Google Privacy Policy and How Google uses information from sites that use its services
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We keep:
• order, invoice and accounting records for 10 years, as required by the Index of Retention Periods for Internal Administration Documents.
• customer account data until you delete your account;
• newsletter and marketing data until you unsubscribe or withdraw your consent;
• customer support enquiries for up to 3 years after our last contact with you.
• cookies are stored in your browser for the period set by each cookie and you can delete them at any time in your browser settings; information that our partners collect through cookies is kept by them in accordance with their own privacy policies, linked in the Cookies section above..
Your Rights and Choices
Under the General Data Protection Regulation (GDPR), you have the following rights in relation to your personal information. Some of these rights apply only in the situations set out in the GDPR, as described below.
· Right of access. You have the right to obtain confirmation of whether we process your personal information and, if we do, to receive a copy of it (Article 15 GDPR).
· Right to rectification. You have the right to have inaccurate personal information about you corrected without undue delay (Article 16 GDPR).
· Right to erasure. You have the right to have your personal information erased, for example where it is no longer necessary for the purpose it was collected for, where you withdraw your consent, or where it has been processed unlawfully. This right does not apply where we must keep the information to comply with a legal obligation (such as keeping invoices and accounting records) or to establish, exercise or defend legal claims (Article 17 GDPR).
· Right to restriction of processing. You have the right to ask us to restrict the processing of your personal information where you contest its accuracy, where the processing is unlawful and you prefer restriction to erasure, where you need the information for a legal claim, or while we assess your objection (Article 18 GDPR).
· Right to data portability. You have the right to receive the personal information you have provided to us in a structured, commonly used and machine-readable format, and to have it transmitted to another company where technically feasible. This right applies where we process your information on the basis of your consent or a contract with you, and by automated means (Article 20 GDPR).
· Right to object. You have the right to object at any time to processing based on our legitimate interests, on grounds relating to your particular situation. You have the right to object at any time to the use of your personal information for direct marketing; if you do, we will no longer use it for that purpose (Article 21 GDPR).
· Right to withdraw consent. Where we rely on your consent, you have the right to withdraw it at any time. Withdrawal does not affect the lawfulness of processing based on your consent before its withdrawal (Article 7(3) GDPR).
· Marketing emails. You can unsubscribe from our marketing emails at any time using the unsubscribe link in every email. After you unsubscribe, we will still send you emails about your orders and account.
You can exercise any of these rights by contacting us using the contact details below. We may need to verify your identity before we can act on your request. We will respond within one month of receiving your request. Where necessary, taking into account the complexity and number of requests, this period may be extended by two further months, and we will inform you if so (Article 12(3) GDPR).
To learn more about how Shopify uses your personal information and the rights you have in relation to data processed by Shopify, visit the Shopify Privacy Portal.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided: info@elmestudios.lt
You have the right to lodge a complaint with a supervisory authority. In Lithuania, this is the State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija), vdai.lrv.lt.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection. You can request a copy of these safeguards by contacting us.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +370 611 31131, email us at info@elmestudios.lt or write to UAB Kamė, Kokybės gatvė 4, 54469 Biruliškės, Lithuania. For the purpose of applicable data protection laws, UAB Kamė is the data controller of your personal information.